What’s in the food you are eating?
We are working on some new product development projects and have been brainstorming ways to market them. The first place we started was to look at what is inside the box. When we tipped out all the contents of the competitors and lined them up it was pretty grim. The prevalence of powders in these products to create flavour was equal parts depressing and opportunistic. What if we only used real food to flavour our products rather than numbers? When was the last time you looked at your product laid bare next to it’s competitors?