Wilmar Foods was formed when Wilmar
International merged with Sugar Australia.
As a new business they needed a new look
and new approach to food service – as now
they were selling both sugar and oils.
We developed a new visual style for the
brand and focused everything that we did on
the platform of being an essential ingredient
to food businesses. A positioning relevant for
their broad customer base – industrial
manufacturers to local cafes. Launching in
2014 the program will also drive content and
creation of direct relationships with customers
– most of whom purchase through distributors.