Fast food revolutionThere is a revolution occurring in food courts around the world. Fast food is no longer bad food. We’ve been working with Jerry Mai to help her establish the Pho Nom business – a venue that offers restaurant quality with great ingredients at QSR speed and prices. The best of both worlds. Five things we believe are the keys to success:
Integrity, Integrity, Integrity – know where your ingredients are from and shout about it, supporting local where you can.
Branding - look better than the 1 man operator (even if you are one) consumers will pay more to be seen and share brands that look as good as the food they are eating.
Simple tight menu – do a couple of things and do them well. It helps the commercial side of your business and makes it easy to be known for something.
A story – share your story, don’t just make one up.
Great design – create a space that people want to spend time in, even if you are a walk up counter you can still look great and add value to your proposition.Find out more about PhoNom at Emporium in the media here, here and here and see our work in more depth here