Davide our studio manager is soccer obsessed – to put it mindly! He shared his favourite advert from the World Cup – except it is not an advert at all. It’s the very clever ambush marketing that Beats by Dre have done around their ‘game before the game’ film.
Welcome to our new website. There has been a lot happening at Nourish so it’s taken us a while to get our own marketing up and running!
I hope you enjoy our new site and find work that resonates with your business as well.
If you would like to know more about our core team, check out their LinkedIn profiles by clicking on their names.
Davide La Rosa
We are working on some new product development projects and have been brainstorming ways to market them. The first place we started was to look at what is inside the box. When we tipped out all the contents of the competitors and lined them up it was pretty grim. The prevalence of powders in these products to create flavour was equal parts depressing and opportunistic. What if we only used real food to flavour our products rather than numbers? When was the last time you looked at your product laid bare next to it’s competitors?
There is a revolution occurring in food courts around the world. Fast food is no longer bad food. We’ve been working with Jerry Mai to help her establish the Pho Nom business – a venue that offers restaurant quality with great ingredients at QSR speed and prices. The best of both worlds.
Five things we believe are the keys to success:
Integrity, Integrity, Integrity – know where your ingredients are from and shout about it, supporting local where you can.
Branding - look better than the 1 man operator (even if you are one) consumers will pay more to be seen and share brands that look as good as the food they are eating.
Simple tight menu – do a couple of things and do them well. It helps the commercial side of your business and makes it easy to be known for something.
A story – share your story, don’t just make one up.
Great design – create a space that people want to spend time in, even if you are a walk up counter you can still look great and add value to your proposition.
Find out more about PhoNom at Emporium in the media here
and see our work in more depth here
Pho Nom at Emporium Melbourne
Food presentation draws in customers